Hello, and welcome to my portfolio!
LILY YIP
A graduate of HKUST's Bachelor of Business Administration in Marketing,
passionate about community building, storytelling, and learning,
with a love for multimedia content creation.
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Events I've Done
Startup Runway Exhibition
Directed 3 startup exhibitions at HKUST, managing event strategy and logistics for 40+ participating startup teams and 9,000+ attendees.
Startup Funding Programs
Orchestrated high-value gala dinners and investor matchmaking programs to connect 100+ founders with corporate networks.
Malaysian Student Talent Development
Cultivated a vibrant student community by delivering 15+ mentorship, career, and cultural events annually for 300+ members.
Freshmen Onboarding Initiatives
Coordinated event logistics and emceed orientation events and tours, successfully integrating 2000+ members into communities.
Malaysia Independence Day Banquet
Spearheaded event coordination and emceed the entire program to
ensure seamless stage operations and audience engagement.
NGO Corporate Workshops & PR
Coordinated corporate workshops and PR campaigns to fund community initiatives for under-resourced girls.
Digital Media I've Done
HKUST 30th Anniversary:
30 in 30 Entrepreneurship Publication
Interviewed 30 startup founders and produced a featured milestone magazine celebrating 30 years of entrepreneurship at HKUST.
HKUST Entrepreneurship Centre
Monthly Bulletin
Brainstormed content, designed layouts, and managed the editorial pipeline to produce HKUST's monthly entrepreneurship bulletin.
A Little Bit About Me
Having spent my life moving between Malaysia, Vietnam, and now Hong Kong, I’ve learned to feel right at home in the unfamiliar. These cross-cultural experiences sparked a deep curiosity about how people connect and communicate, which is what drew me to study marketing in Hong Kong in the first place. For me, marketing helped fuel my passion for turning creative ideas into tangible human experiences—whether I’m designing a digital campaign, executing large-scale event logistics, or engaging an audience firsthand as an emcee.
I also love channelling that curiosity into digital content creation. Whether I'm filming vlogs, editing reels, or capturing moments through photography, I’m always looking for creative, authentic ways to share stories that cross borders and bring people together.
